David Soares of Zyxel Networks Recognized as 2021 CRN® Channel Chief

ANAHEIM, Calif.--(Feb. 8, 2021)--Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced that CRN®, a brand of The Channel Company, has named David Soares, Executive Vice President Channel Sales and Marketing North America, to its 2021 list of Channel Chiefs. The prestigious CRN® Channel Chiefs list, released annually, recognizes leading IT channel vendor executives who continually demonstrate outstanding leadership, influence, innovation, and growth.

With 30 years of experience as a senior business executive in the information technology industry, Soares is responsible for driving the awareness and growth of Zyxel’s channel business among small- and medium-sized businesses and service providers in North America. Despite the challenges that the COVID-19 pandemic created for Zyxel and its partners in 2020, Soares implemented changes to the Zyxel Authorized Partner (ZAP) program that resulted in a 17 percent increase in average sales per authorized partner and 29 percent overall growth in the company’s value added reseller business.

“David’s extraordinary success as one of the top channel executives in the IT sector is the largely the result of his focus on ensuring that his sales organization prioritizes long-term relationships over short term sales goals,” explained Howie Chu, President at Zyxel Networks. “By getting to know our partners and understand their requirements, David’s team is able to efficiently and effectively provide partners with the products and programs they need to grow their revenues and expand their businesses. Through David’s sales organization, our partners understand and appreciate the fact that Zyxel is truly invested in their success.”

The 2021 Channel Chiefs are prominent leaders who have influenced the IT channel with cutting-edge strategies, programs and partnerships. All honorees are selected by CRN’s editorial staff based on their dedication, industry prestige, and exceptional accomplishments as channel advocates.

“CRN’s 2021 Channel Chiefs list includes the industry’s biggest channel evangelists, a group of individuals who work tirelessly on behalf of their partners and drive growth through the development of strong partner programs and innovative business strategies that help bring business-critical solutions to market,” said Blaine Raddon, CEO of The Channel Company. “The Channel Company is proud to recognize these channel influencers and looks forward to following their continued success.”

CRN’s 2021 Channel Chiefs list will be featured in the February 2021 issue of CRN® Magazine and online at www.CRN.com/ChannelChiefs.

About Zyxel:

Since their first day in business over 30 years ago, Zyxel has kept business and home users online with a focus on innovation and customer-centric service. In 1989, this was accomplished with analog modems. Today, the company combines the benefits of artificial intelligence (AI) and the cloud to deliver rapid, reliable, and secure networking solutions for business and home users.

Zyxel is a global force in the communications market with an unrivaled international presence that includes:

  • 150 markets served 
  •  1,000,000 businesses working smarter with Zyxel solutions 
  •  100 million devices creating global connections


We’re building the networks of tomorrow, unlocking potential, and meeting the needs of the modern workplace—powering people at work, play, and life.