ZyXEL Tops as One of Taiwan Top 20 Global Brands in 2012

September 25, 2012, Hsinchu, Taiwan – ZyXEL Communications, a world-class broadband networking company that provides leading Internet technology solutions for customers ranging from telecommunications service providers, small- and medium-sized businesses to home users, today announces its honourable reception of the “2012 Taiwan Top 20 Global Brands” title - ranked 15 with brand value of USD141 million this year. It’s been 10 years in the row for ZyXEL to receive this recognition presented jointly by TAITRA, the Taiwan External Trade Development Council in affiliation with the Taiwan’s Ministry of Economic Affairs, and Interbrand, a world-renowned branding consultancy. The recognition marks a significant milestone of ZyXEL’s achievement to the promise of its brand.


“The honour signifies not only the recognitions to ZyXEL by all stakeholders but, more importantly, also the endeavours that all ZyXEL employees have devoted to the brand over the years.” remarked Gordon Yang, the President of ZyXEL Communications. “The ZyXEL brand means the holistic resolution since its first day in operation, and this recognition will further motivate us to move on. With the efforts that enabled us to accomplish the organizational reengineering in 2011, we are staying ahead of the industry through new initiatives and creativity on business strategies, collaborations, channel engagements, customer services and the commitments to the society. We will keep the brand promise for the best interest of our stakeholders and business sustainability,” emphasized Gordon.


The recognition confirms the ten brand strengths of ZyXEL – clarity, commitment, responsiveness and protection are internal strengths, while authenticity, relevance, differentiation, consistency, presence and understanding are proven strengths from the external perspective. Being recognized as one of the top 20 global brands and one of the few shortlisted networking brands in Taiwan, ZyXEL will continue to demonstrate its outstanding performance and leadership as promised by its brand and long-time reputation.



ZyXEL Communications Corp.
ZyXEL Communications Corp., founded in 1989, is the world-class networking company providing innovative and reliable Internet solutions. As one of the early modem manufacturers, ZyXEL has gone through transformations in the fast-paced networking industry. Today, ZyXEL is one of the few companies in the world capable of offering complete networking solutions for Telcos, Small-Medium sized businesses, and digital home users for a wide range of deployment scenarios. Telco solutions include
Central Office Equipments, Customer Premises Equipments, Wired and Wireless Access Network Devices, and Carrier Switches. SMB and Enterprise solutions include Unified Security Gateways, LAN Switches, WLAN, and IP Telephony. Digital Home solutions include Network Connectivity Devices and Multimedia Solutions.