ZyXEL’s High Performance Set-Top-Box Helps Service Providers to Explore More Business and Opportunities

Interactive TV Delivery Platform in Partnership with Industrial Leading BeeSmart IPTV Technology

Aug 15, 2011, Hsinchu, Taiwan – ZyXEL Communications, a world-class networking company that provides innovative and reliable Internet solutions for customers ranging from telecommunications service providers, medium-sized businesses to home users, introduces today a high performance set-top-box device with advanced video service capabilities. Ideally suited for telecommunications and service providers in developing more IP video services for their subscribers, both existing and prospective ones and to enhance their competitive edge and return on investment.

According to a report published by Infonetics in May 2011, worldwide 2010, the total for Telco IPTV subscribers reached 45.8 million, a 37% increase over 2009. Infonetics also expects continued growth for IPTV subscribers, reaching 147.7 million subscribers by 2015, representing a CAGR of 26.4% from 2010 to 2015. Promoting more IPTV application, Infonetics projects that revenue for IP set-top-boxes is expected to increase to $4.59 billion by 2015, as operators of cable TV and satellite services rapidly increase their use of IP to deliver both linear television and a range of other advanced features, services, and content to viewers, increasing revenue and the overall appeal of their TV offering. In order to ride this wave, ZyXEL is offering several IP set-top-box models to provide telecommunications and service providers with the capability to develop differentiated IP video services, such as multicast and video-on-demand, to optimize their investment on broadband networks.

ZyXEL’s newest set-top-box model - STB-2101H, which was built with SoC (system-on-chip) architecture, is a high performance product with advanced video capability that delivers impeccable audio-visual experiences to people at home. It supports SVG (Scalable Vector Graphics), a revolutionary technique that enables faster download time and zero distortion, which translates into optimal performance of picture scaling or zooming on displays. The STB-2101H also enjoys several other functions, such as multimedia content sharing, when connected with a USB dongle or external hard disk. Home users can easily enjoy stored audio and video content any time at their convenience. Moreover, with the powerful Software Development Kit, service integrators are able to design and develop more intriguing applications and services to enhance subscribers’ loyalty, as a result of complete customer satisfaction.

With the feature-rich and high performance hardware and software design, along with collaboration with BeeSmart, an industry leading IPTV middleware provider, the STB-2101H is enhanced with an interactive TV service delivery platform – an innovative architecture with the advantages of high flexibility and modularity. It supports applications that were developed with HTML and JavaScript for a variety of content extensions. Benefiting from high scalability and a wealthy set of features, Telco/service providers will be able to introduce new video services for subscribers to increase higher ARPU (average rate per user) and to attract new subscribers through differentiated services from the competition.

ZyXEL’s STB-2101H is easy to install, even for subscribers. Its field-upgradeable software platform is also handy for future technology enhancements, without costing IPTV service providers significantly.

ZyXEL Communications Corp.
ZyXEL Communications Corp., founded in 1989, is a world-class networking company providing innovative and reliable Internet solutions. As one of the early modem manufacturers, ZyXEL has gone through transformations in the fast-paced networking industry. Today, ZyXEL is one of the few companies in the world capable of offering complete networking solutions for Telcos, medium-sized businesses, and digital home users for a wide range of deployment scenarios. Telco solutions include Central Office Equipments, Customer Premises Equipments, Wired and Wireless Access Network Devices, and Carrier Switches. Enterprise solutions include Unified Security Gateways, LAN Switches, WLAN, and IP Telephony. Digital Home solutions include Network Connectivity Devices and Multimedia Solutions. For complete ZyXEL information, please visit: www.zyxel.com

About BeeSmart Middleware
BeeSmart is a scalable, feature-rich, interactive TV service delivery platform suitable for different service operators and a wide variety of client terminals. BeeSmart Middleware is the heart of interactive TV service ecosystems. It integrates advanced video sub-systems and delivers their powerful services through attractive TV user interfaces. The flexibility and modularity of the architecture guarantees that service providers will be able to introduce new services and successfully compete with others in the market. For more details about BeeSmart Middleware, please visit: http://www.beesmart.tv/products/beesmart-middleware