ZyXEL Named as "Taiwan's Top Global Brand" for Five Consecutive Years
(Hsinchu, August 14, 2007) Organized by the Bureau of Foreign Trade, Ministry of Economic Affairs (MOEA) and facilitated by the Taiwan External trade Development Council (TAITRA), BusinessNext magazine and Interbrand, the result of "Taiwan's Top Global Brands 2007" survey had been announced on July 26th. With a brand value of approximately US$321 million and a 25% growth over the previous year, ZyXEL was ranked seventh overall and named as one of Taiwan's Top Global Brands for five consecutive years since the conception of the survey.
The selection of Taiwan's Top Global Brands 2007 was conducted according to Interbrand's methodology that had been applied to BusinessWeek's Top 100 Global Brands report as well. The formula of brand valuation involves financial analysis, the Role of Branding Index and the Brand Strength Score to effectively pinpoint the position of Taiwanese brands on the global market.
Named as the Taiwan's Top Global Brand for five years, ZyXEL is successfully showing its strong brand momentum in the regional and international markets.
About ZyXEL Communications
ZyXEL Communications Corp. (TSE: 2391), headquartered in Hsinchu, Taiwan, is the world's largest residential gateway provider (In-Stat, 2006). ZyXEL's comprehensive Internet Protocol-based (IP) networking solutions include access multiplexers, customer premise equipment, Internet security and Wireless LAN equipment, enabling high-performance network services for SOHO, small to mid-sized businesses and service providers. ZyXEL works closely with worldwide network equipment vendors, telecommunications companies, ISPs, and other major businesses. For more information, visit the company's website at http://www.zyxel.com.