Hsinchu Taiwan, 25 September 2012 — Zyxel Communications, a world-class broadband networking company that provides leading Internet technology solutions for customers ranging from telecommunications service providers, small- and medium-sized businesses to home users, today announces its honourable reception of the “2012 Taiwan Top 20 Global Brands” title - ranked 15 with brand value of USD141 million this year. It’s been 10 years in the row for Zyxel to receive this recognition presented jointly by TAITRA, the Taiwan External Trade Development Council in affiliation with the Taiwan’s Ministry of Economic Affairs, and Interbrand, a world-renowned branding consultancy. The recognition marks a significant milestone of Zyxel’s achievement to the promise of its brand.
“The honour signifies not only the recognitions to Zyxel by all stakeholders but, more importantly, also the endeavours that all Zyxel employees have devoted to the brand over the years.” remarked Gordon Yang, the President of Zyxel Communications. “The Zyxel brand means the holistic resolution since its first day in operation, and this recognition will further motivate us to move on. With the efforts that enabled us to accomplish the organizational reengineering in 2011, we are staying ahead of the industry through new initiatives and creativity on business strategies, collaborations, channel engagements, customer services and the commitments to the society. We will keep the brand promise for the best interest of our stakeholders and business sustainability,” emphasized Gordon.
The recognition confirms the ten brand strengths of Zyxel — clarity, commitment, responsiveness and protection are internal strengths, while authenticity, relevance, differentiation, consistency, presence and understanding are proven strengths from the external perspective. Being recognized as one of the top 20 global brands and one of the few shortlisted networking brands in Taiwan, Zyxel will continue to demonstrate its outstanding performance and leadership as promised by its brand and long-time reputation.
About Zyxel Communications
Zyxel Communications delivers technological innovations and has connected the world to the Internet for more than 30 years. Whether it’s a matter of establishing access through fixed or mobile broadband solutions, at Zyxel we offer a comprehensive and flexible portfolio of products that’s right for worldwide leading Service Providers and their subscribers.
Zyxel is a global force in the communications market with an unrivalled international presence that includes:
- 150 markets served
- Strong local presence throughout five continents
- 1,000,000 businesses and homes working smarter with Zyxel solutions 100 million devices creating global connections