ZyXEL In '2011 Taiwan Top 20 Global Brands' Again

Recognized by the Award for nine consecutive years

September 21, 2011, Hsinchu, Taiwan – ZyXEL Communications, a world-class broadband networking company providing leading Internet solutions for customers ranging from telecommunications service providers, small and medium-sized enterprises to home users, today announces its one more glory in the “2011 Taiwan Top 20 Global Brands”, which it had won for nine consecutive years, with a brand value of US$ 140 million. The recognition has been validated by Interbrand, a global renowned branding consultancy, through its well-established brand valuation methodology.

Organised by the Taiwan External Trade Development Council (TAITRA) with supports from the Ministry of Economic Affairs, the annual survey is now in its ninth year; and ZyXEL had successfully maintained its top position since 2003.

"The ZyXEL brand is not only the commitment to our customers but also the force behind the continuing success of the company for more than two decades,” remarked Gordon Yang, the new President of ZyXEL Communications Corporation since August 1st, and a ZyXEL veteran for over ten years. “Evolving from a technology-driven company, ZyXEL takes progressive initiatives to have become a customer-centric company with committed quality of service; our business strategies, engagements and presentations in all aspects follow our brand promise to achieve business continuity and the best interest of our customers. We are honored to bring home this recognition for nine years and we will keep our promise to every stakeholder as far as we can,” emphasized Gordon.

Since its first days in 1989, ZyXEL markets and sells own-branded networking products worldwide, and the company is also one of the very few ICT (Information Communication Technology) companies in Taiwan to start with its very own brand.

ZyXEL Communications Corp.
ZyXEL Communications Corp., founded in 1989, is the world-class networking company providing innovative and reliable Internet solutions. As one of the early modem manufacturers, ZyXEL has gone through transformations in the fast-paced networking industry. Today, ZyXEL is one of the few companies in the world capable of offering complete networking solutions for Telcos, Small-Medium sized businesses, and digital home users for a wide range of deployment scenarios. Telco solutions include Central Office Equipments, Customer Premises Equipments, Wired and Wireless Access Network Devices, and Carrier Switches. SMB and Enterprise solutions include Unified Security Gateways, LAN Switches, WLAN, and IP Telephony. Digital Home solutions include Network Connectivity Devices and Multimedia Solutions.