EarthLink had to find a way to get service into households in an extremely cost effective manner. That is, EarthLink needed the capability to ship DSL routers and other networking equipment directly to customers, and for the customers to be able to get the equipment up and running quickly and easily. Furthermore, devices would have to be reliable enough for EarthLink to keep customer support costs to a minimum.
In an increasingly noisy and saturated market for high-speed broadband services, EarthLink faced the formidable task of delivering differentiated service over a leased network infrastructure. EarthLink needed affordable, world-class broadband access products that offered customers effortless set-up, total reliability and rock-solid support.