Revamped Partner Program Makes ZyXEL Easier and More Profitable to Work With for Resellers

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ZyXEL Freedom Program Improves Benefits, Limits Program Requirements, and Eliminates Difficult Participation Criteria and Paperwork

ANAHEIM, Calif.-ZyXEL Communications, a leading provider of secure broadband networking, Internet access and connected home products, today announced the launch of ZyXEL Freedom Program, a robust but simplified partner program designed to enable resellers to grow their businesses and increase their revenues by partnering with ZyXEL.

ZyXEL, which provides a comprehensive portfolio of security, wired and wireless infrastructure products and solutions for small and medium businesses, introduced ZyXEL Freedom Program as part of a major re-alignment of the company’s channel business. New benefits being offered to resellers through the new program include: free product webinars, free technical training, lifetime limited warranties on specific product lines, meet or beat competitor pricing, 24/7 technical support, FREEDOM Margin Booster, lead referral, sales engineer access, and advanced RMA replacement.

The two-tier program, featuring “Advocate” and “Ally” membership levels, is designed for simplicity and requires no hidden costs or certifications. Resellers that join the “Advocate” tier and receive valuable program benefits that will make it easier for them to sell and support ZyXEL products and solutions. Partners that sell $10k or make four transactions per quarter qualify for the “Ally” tier, which provides the premium-level benefits that provide additional revenue-generating resources to help them grow their businesses.

“To stay competitive in today’s market, resellers are shifting their business models from simple margin-based product sales to more of a service-based model requiring the sales and support of complete infrastructure solutions,” explained Jeff Gallifent, Channel Chief and Director of Channel Sales for ZyXEL. “To transition and grow their businesses in this new reality, resellers are seeking vendors that do more than just offer up SKUs and provide points – they need a true partner that provides sales, training, and support resources, without extra fees or complexities. The ZyXEL Freedom Program is designed to make us a valuable partner for the IT channel.”

About the Two-Tiered ZyXEL Freedom Program

  • The “Advocate” Level, which is open to resellers, offers the following benefits: free product webinars, free technical training, limited lifetime warranty on specific product families, free technical support, deal registration, meet or beat competitor pricing, and NFR product discounts. 
  • Partners that sell $10k or make four transactions per quarter qualify for the “Ally” level, giving them the following in addition to “Advocate” level benefits: 24/7 technical support, FREEDOM Margin Booster, lead referral, sales engineer access, and advanced RMA replacement.

To learn more about the ZyXEL Freedom Partner Program or to become a partner, visit For more information on ZyXEL and its families of connectivity solutions for homes and businesses, visit

About ZyXEL

ZyXEL, a pioneer in IP technology for over two decades and trusted brand for over 25 years, provides a complete portfolio of multi-service LTE, fiber and DSL broadband gateways, home connectivity solutions, smart home devices and enterprise-class Ethernet switches, security and Wi-Fi equipment for small to mid-size businesses. ZyXEL offers integrated, interoperable network solutions based on open standards. Headquartered in Anaheim, California, ZyXEL offers its partners service-rich solutions backed by a domestic team of logistic, sales, and technical support professionals.

Press Contact

Ken Hagihara

Media Relations Representative For ZyXEL Communications