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ZyXEL aims to capitalise on the growing popularity of Power over Ethernet

ZyXEL Communications, a leading supplier of networking and communications solutions, is looking to capitalise on the growing popularity of Power-over-Ethernet (PoE) web-managed switches by giving its partners extra incentives to promote its GS1910.


The company has seen an upsurge in demand for PoE-enabled models of its smart managed switches as a growing number of SMBs look to deploy IP surveillance systems, PoE wireless access points and IP phones.  ZyXEL’s GS1910-24HP and -48HP have the highest power rating currently available on a web-managed switch. With 30 watts of PoE power available per port and a total budget of 375 watts, they are capable of supporting more devices from a single switch. They can also support the latest and most sophisticated network devices available, such as outdoor IP video cameras with pan, zoom and tilt (PZT) capability.

With advanced Layer 2 features, they also offer good management capabilities and can be integrated onto any network. A lifetime warranty and local in-country support means that customers’ investments are safeguarded and resellers can offer GS1910 switches with total confidence. 

The surge in popularity of PoE is partly being driven by resellers, but it is also a growing opportunity for them, says Martin Bratičák, Head of Channel CEE at ZyXEL 

“SMBs are becoming more confident and more adventurous with networking technology. We have seen a tremendous surge in demand for PoE-capable web-managed switches recently. That’s partly down to our partners actively taking the solutions to market and showing their customers the ease with which they can deploy more wireless access points, make use of IP telephones, or set-up an IP-based video surveillance system. We see even more extensive opportunities here and believe that, the more our partners expose SMBs to the possibilities, the more up-take we will see.” 

The GS1910 is one of ZyXEL’s best-selling lines and has helped to establish the company as one of the leaders in the web-managed switch market across Europe. ZyXEL’s reputation is growing and its partners are increasingly competing with the best-known and most respected names in the business, says Bratičák. 

“The performance and quality of our products, means that ZyXEL is now seen as a genuine alternative to some of the most revered names in the networking world. Our web-managed switches and wireless solutions are extremely popular and in certain categories of the market, such as web-managed switches, ZyXEL is one of the leading players. We are constantly expanding our range and giving partners more solutions that offer outstanding ROI to customers and enable resellers to meet customer needs and build healthy, profitable sales. That’s why more resellers are now becoming ZyXEL partners.” 

ZyXEL has continued to grow its partner network, putting more sales and technical staff through sales and technical training and affirming more resellers as accredited ZyXEL Partners. The company operates a comprehensive and renowned Partner Programme that offers resellers access to business and knowledge development resources, attractive margins and rebates, exclusive special offers and preferential, locally-based support.