ZyXEL Named to Taiwan's Top Ten Global Brands list for Sixth Consecutive Year

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Brand Value Skyrockets to US$334 Million
October 03, 2008

Hsinchu, Taiwan, October 3, 2008-- ZyXEL Communications (TSE: 2391), has been named to an elite list of successful companies for the sixth consecutive year. The world's leading broadband access solutions provider ranked eighth on the prestigious "2008 Top Ten Global Brands of Taiwan"listing. The list is based on brand value. This year the ZyXEL Communications' brand value jumped to US$334 million (NT$10.5 billion). The Brand Value Certificate Award was presented at the TICC (Taipei International Convention Center) in Taiwan by Mr. Ying-Jeou Ma, President of Taiwan, to the distinguished enterprises.
 
"A successful global brand does not only result in hefty revenues, but also in an ever-growing brand value,"explained Dr. Yuh-Long Chen, ZyXEL's president. "Being recognized by Interbrand as one of Taiwan's top ten global brands proves that we've been doing extremely well on global operations, channel management, product quality, customer satisfaction, technical innovation, and branding efforts in the past year."

"However, we won't just stop here. In order to offer our customers even better products and services, ZyXEL is planning an overhaul of both organization and business models, and the company will invest more in market expansion and customer relationship management."
 
"In terms of social responsibility, ZyXEL has been honored by the Asian Corporate Governance Association as Asia's second-place and Taiwan 's first-place Green Enterprise, while winning the Corporate Social Responsibility Award presented by Global View magazine. In the future, we will continue to hard to realize the commitment to branding that we've made to our channel partners and customers, "Dr. Chen said.
 
The selection of Taiwan 's Top Ten Global Brands 2008 was conducted according to Interbrand's methodology that also had been applied in BusinessWeek's Top 100 Global Brands report. The formula of brand valuation involves financial analysis- as well as consideration of the Role of Branding Index and the Brand Strength Score to effectively pinpoint the position of Taiwanese brands in the global market.
 
About ZyXEL Communications
ZyXEL Communications Corp., founded in 1989 and headquartered in Taiwan, is the leading provider of complete broadband access solutions for service providers, and business and home users. The company was recently named Taiwan's first "green enterprise,"and is the second highest ranked "green" company in Asia (2007 CG watch, Asian Corporate Governance Association).

As one of the early modem manufacturers, ZyXEL has undergone many transformations in the fast-paced networking industry. Today, ZyXEL is one of the few companies in the world capable of offering complete networking solutions including DSL customer premise equipment, central office equipment, Internet security appliances, switches, WLAN equipment, network-attached storage and centralized network management systems.

The company has 3200 employees and distributors in 70 countries, reaching more than 150 regional markets. The ZyXEL Communications Corp. includes 29 subsidiaries and sales offices and three research and development centers worldwide. For more information, visit the company's Website, http://www.zyxel.com.